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Drone Racing League names Jacobson president

The Drone Racing League, a global professional drone racing circuit, has named Rachel Jacobson as president. Over the past year, the Drone Racing League (DRL) states it has seen an increase of nearly 200 per cent average viewership, 90 per cent increased virtual drone racing participation, and 60 per cent growth across social media.

In her new role, Jacobson will spearhead global partnerships and media rights deals, and lead the marketing and business development teams. Jacobson spent 21 years at the NBA, including a role as senior vice president of global partnerships for the professional basketball league, where she closed nearly $1 billion in partnership sales. She also received Sports Business Journal’s 40 Under 40 Award.

Most recently, Jacobson was the chief business development officer at Landit, focused on personalized career path technology to increase the success and engagement of women and diverse groups in the workplace.

“I am incredibly excited to join the Drone Racing League as president, and look forward to integrating new global partners into the thrilling sport of professional drone racing. Blending the digital with the real, DRL is known as a real-life video game and takes everything I love about traditional sports and intersects it with cutting edge technology, innovative storytelling, and esports competition to engage the next generation of fans,” said Jacobson.