Unique UAV project celebrates Canada’s 150th anniversary
September 1, 2017 By Maclean’s
In celebration of Canada’s 150th year, Explorer150, Canada’s first cross Canada streamed drone journey is underway. This unprecedented journey covers more than 11,000 km of Canada’s diverse terrain. Supported by two of Canada’s most trusted brands, Duracell and Maclean’s, the trip provides Canadians a first class ticket to exploring unsung heroes, undiscovered nooks and hidden gems.
From living rooms, mobile phones and computer desktops, Canadians will witness a Canada they have never seen before, as the entire drone journey will be documented and shared through streamed footage. Canadians interested in following the journey can visit duracelldrone.macleans.ca. The website shares the progress of the drone and accompanying RV as well as view a wide array of footage updated daily.
Going where no drone has gone before, Explorer150 will be bearing witness to Canada’s diverse landscapes, terrain and people, much of the journey covering lesser travelled areas. The flight starts in the most westerly community of Beavercreek, Yukon and travels across the country with stops in each province and territory, ending in the most eastern tip of Canada in St. John’s, Newfoundland.
In addition to the streamed footage, the Explorer150 program also shares stories of everyday heroes who power the country. One feature editorial video was produced in each province and territory and will be featured online as the drone crosses near the hometowns of the feature stories.
Duracell is setting a benchmark for safe drone travel and use in Canada by working closely with Transport Canada and InDro Robotics. This combined team has played an integral role in ensuring each aspect of the trip has been carefully planned including the approvals of drone pilots, drones, route, and transport.
“Working with drones is challenging since they are such a new innovation,” explains Peter Gorzkowski, director of marketing and commercial operations at Duracell Canada. “Duracell is proud to take a leadership role in this space, and in doing so, bring Canada to Canadians. We are thrilled that Duracell, Canada’s most trusted battery brand, will be powering this journey.”
Canadians who want to support the journey can help drive awareness by sharing content, telling their neighbours and friends, and if they see the drone journey in their community to come out and meet the team.
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